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Ararat’s proximity to the ancient Grampians ranges and the acclaimed Pyrenees wine region makes it a logical stepping off point for tourists.

Tourists spend around $270 million each year in this region alone, making tourism a vital contributor to the local economy.

Key regional tourist attractions include:

  • The Grampians National Park
  • Pyrenees wine region
  • Mount Cole Forest
  • Langi Ghiran State Park
  • J Ward
  • Gum San Chinese Heritage Centre
  • Green Hill Lake
  • Lake Bolac

In the Ararat Rural City Council municipality, tourism accounts for nearly 150 jobs and generates over $8 million direct input to the economy.

This excludes the hugely popular tourism destination of Halls Gap which falls outside the municipal boundaries. There is huge potential for more tourism development, especially in areas abutting the Grampians, Mount Cole and Langi Ghiran parks.

Each year, an average 74,000 domestic visitors stay in the Ararat region spending an average $195 per trip. This equates to 163,000 domestic visitor nights.